Brand Visual 2020 New Year
Directed an imaginative New Year 2020 visual with the character Heendy.
Creative Direction: Eerang Park
Design: The hyundai team
Illustration: Christoph Niemann
Brand Season Visual 2024 Spring
Directed visuals for Spring theme.
Photography: Bohnchang Koo / Assisted by: Jiyong Hwang, Jaegun Lee, Seokjoo Jang
Floral Design: Eunyeong Jo / Assisted by: Yoonju Jo
Pottery: Deokho Kim, Inhwa Lee (Studio Sohman)
Creative Direction: Eerang Park
Art Direction & Design: Kwangho Lee, Day Kim
Planning & Management: Hyunsang Han, Jingyeong Park
THE HYUNDAI SEOUL NOW 1
Planning & Art direction. After converting store data into infographics, the graphics are transformed for use in various applications such as websites, spatial graphics, and editorial content.
Creative Direction: Ee-rang Park
Project Direction: Hyunsang Han
Graphic Identity: Eunjoo Hong, Hyungjae Kim
Web Design & Visualizing: Eunjoo Hong, Hyungjae Kim
Art Wave at The Hyundai Daegu
Art Wave: Cultural Visual Identity for The Hyundai Daegu Designed the visual identity for the store’s themed events following the opening of THE HYUNDAI Daegu.
Creative Direction: Ee-rang Park
Art Direction: Yoonkyung Eom
Design: Hyewon Kang
Project Management: Yoonkyung Eom, Hyewon Kang
Campaign Graphic: Yesung ENG (Yeju Lee, Juyeong Woo)
Archival Image: Hyojin Lim
Tasty Daegu Market
Designed the in-store visuals for Tasty Daegu Market, aiming to infuse the space with vibrancy and color.
Creative Direction: Ee-rang Park
Art Direction: Sooeun Kim, Hyewon Kang
Photography: Sunhye Shin
Set Styling: Heein Jeong
Brand Visual 2025 Fall
An art-centric theme is reinterpreted in a pop, modern way and translated into bold visuals.
Creative Direction: Ee-rang Park
Art Direction: Hyunsong Lee
Project Management: Kwang-ho Lee, Day Kim
Graphic Design: Kwang-ho Lee, Day Kim
Motion
Paul Plowman
Stanley Plowman
Brand Visual Series 2023 Spring
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Hyewon Kang, Bitirang Kim
Project Management: Yoonkyung Eom, Bitirang Kim
- Photographer: Rala Choi
Photo Assistant: Sungkyun Shin
- Model: Minji Cha, Johwa Lee
Makeup: Sungwook Lee
Makeup Assistant: Soungeun Jin
Fashion: More
Dress: Sungjoo Kang
Headpiece: Jimi
- Flowers: Kottbatt (Taehyun Lim, Boram Kang, Jungmin Seo, Changsun Shin)
Brand Visual 2024 Summer
Directed visuals for summer-themed promotions and events.
Brand Visual 2024 Familly
Directed visuals for Family Month, using imaginative illustrations to evoke warmth, joy, and togetherness.
Creative Direction: Eerang Park\nArt Direction & Design: Day Kim, Kwangho Lee\nIllustration: Ancco\nAnimation: Yasuko Seki
Brand Visual 2020 Family
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park\nDesign: The hyundai team\nIllustration: Christoph Niemann
Brand Visual 2023 New Year
Planned a visual concept to celebrate the beginning of the new year, capturing the hopeful and uplifting atmosphere of the season.
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Graphic Design: Minsong Kim
Design & Illustration: hongxkim
Brand Visual Series 2023 Fall
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Bitirang Kim
Project Management: Yoonkyung Eom, Bitirang Kim
Photographer: Rala Choi
Model: Mijeong Kwon
Fashion Styling: Hyunwoo Kim
Makeup: Seona Nam
Brand Visual Series 2022 Fall
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction & Design: Woo-seok Byun
Project Management: Sooeun Kim
Project Assistance: Minsong Kim
Prop Book Design & Graphic Motif: Jaeyoung Lee
Photography: Rala Choi
Model: Laducale
Hair & Makeup: Heexeen
Brand Visual 2022 Christmas
Directed visuals for Christmas-themed promotions and events.
Creative Direction: Eerang Park
Art Direction & Design: Woo-seok Byun
Project Management: Sooeun Kim
Illustration: Katie Scott
ART STAGE 2024
Graphic design for a series of 2024 art programs hosted by a department store, blending curatorial themes with brand aesthetics. The visuals were developed across print, digital, and spatial formats to enhance cultural engagement within the retail environment.
Creative Direction: eerang park
Art Direction & Design: kwangholeee, daykimxx
Photographer: ralachoi
Dancer: leegoni_
Fashion: oddhw
Makeup: jihyesimlondon
ART STAGE 2023
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Bitirang Kim
Project Management: Yoonkyung Eom, Bitirang Kim
Photography: Rala Choi
Model: Mijeong Kwon
Fashion Styling: Hyunwoo Kim
Makeup: Seona Nam
Brand Visual Series 2020
Created a vibrant, festival-inspired visual that blends fantasy with movement, using a model’s expressive pose to bring the brand to life. The visual evolves with each season, capturing the unique mood and atmosphere of the time.
Creative Director: Eerang Park
Project Manager: Soyoung Song, Hyewon Kang
Art direction by Meinke Klein team
Photograph & art direction: Meinke Klein
Stylist: Jos van Heel
Hair & Make-up: Kathinka Gernant
Digital Operator: Lukas Kwaitek
Model: Jina Yoo
Photography Assistants: Thijs Jager & Rick Erfmann
Stylist Assistant: Hanna Ollivier de Leth
Design: Hyewon Kang
Special Feature: Heendy
Brand Visual 2020 Christmas
Directed a Christmas visual campaign featuring the brand’s original character Heendy, infusing the holiday season with a festive, joyful atmosphere and a playful narrative that resonated with customers. This project was an experiment that emerged from the process of upgrading an existing illustrated IP into a fully developed character system with a formal design manual.
Brand Season Visual Series 2025 New Year
New Year’s message to customers. By using embroidery as a visual language, the project transformed heartfelt messages for customers into experimental graphic expressions, blending craft sensibility with contemporary design.
Creative Direction: Eerang Park
Art Direction & Design: Kwangho Lee, Day Kim
Typeface & Graphic Artwork: Morgane Vantorre
Embroidery Artwork: Foucault Maryline
Brand Season Visual Series 2024 Fall
Developed seasonal visual direction for a department store & Outlets, exploring contemporary representations of women through a cohesive visual language. The project spanned across advertising, spatial graphics, and immersive brand touchpoints.
Creative Direction: Eerang Park
Art Direction & Design : Kwangho Lee, Day Kim
Photographer: Rala Choi
Dancer: leegoni_
Fashion: oddhw
Makeup: jihyesimlondon