The Hyundai Brand Identity
Led the brand identity development for Department Store, from planning to design.
Project direction: Youngshin Jang
Executive project direction: Eerang Park
Project coordination: Sooeun Kim
Design application: Ee-rang Park, Sooeun Kim, Youngjae Jang
Brand Naming: Base Design NY
Brand identity creative direction: Heesun Kim (studio fnt), Base Design NY
Brand identity art direction: Jaemin Lee (studio fnt), Base Design NY
Brand strategy, Korean logotype design: studio fnt
Brand strategy, English logotype design: Base Design NY
Brand application graphic design: Hyehyun Yi, Gunjung Lee (studio fnt), Base Design NY
Editorial design: Hyehyun Yi, Gunjung Lee (studio fnt)
Signage system, information graphic: Hyehyun Yi, Gunjung Lee, Hyungwon Cho (studio fnt), Hwanuk Choe, Hyeyoung Yoo, Hae Yoon (The Hyundai)
Photography: Jaemin Lee, Heesun Kim (studio fnt)
Identity for Code Finding Club
Inspired by one of Korea’s great heroes, Admiral Yi Sun-sin, and his wartime tactical kites, this project creates a fictional visual identity that draws on their symbolic power. In wartime, these kites carried decisive commands—paralleling the role of symbols in branding. This work was presented as a personal project at the “ORGD 2019” exhibition. Photo by Lee Uirock, Kim Kyoungtae
Typojanchi 2021: A Turtle and A Crane
Typojanchi is an international biennale held in Seoul. As a curator of the exhibition, I was involved in organizing the exhibition and designing the identity. Under the theme of life and typography, the identity was created using symbols and philosophies that traditionally symbolize life in Korea.
Client—
Ministry of Culture, Sport and Tourism (Korea)
the Korea Craft & Design Foundation
2nd anniversary of The Hyundai Seoul
Planning & Art direction. After converting store data into infographics, the graphics are transformed for use in various applications such as websites, spatial graphics, and editorial content.
THE HYUNDAI SEOUL NOW
Creative Direction: Eerang Park
Project Direction: Hyunsang Han, Juyeon Song
Art Direction: Hyunsong Lee, Seungmi Baek
Graphic Identity: yunakimc
Web Design & Visualizing: yunakimc
Web Development: Dongha Kim
Motion Product: Yuna Kim, WNK (Hajune Choi, Hyungjun Kim, Sorim Park)
Motion Graphic: WNK (Hyungjun Kim)
Data Acquisition & Analysis: Tapacross
Planning & Editorial: Jieun Hong
Petit Planet
Petit Planet is a concept and identity of the kids’ division of the Hyundai department store. It refers to each kid, like a mini-universe, small but with infinite possibilities. I developed its brand identity that encompasses both linguistic and visual aspects, from the brand’s name to the individual graphics.
Creative direction: Eerang Park
Project managing: Eunha Park
- studio fnt
Creative direction: Heesun Kim
Art direction: Jaemin Lee and Woogyung Geel
Graphic design lead: Hyungwon Cho
Graphic design & Illustration: Daye Kim, Solla Koh, Youjeong Lee
Verbal: Heesun Kim and Heejung Kim
Sound design: Jaekyung Song
Motion design: delpic design studio
The Hyundai Daegu Store Identity
Art directed the entire brand identity development process for The Hyundai Daegu, overseeing planning and design. Graphic identities, packaging, motion graphics, spatial graphics, advertising, and more. Art directed the entire brand identity development process for The Hyundai Daegu, overseeing planning and design. Graphic identities, packaging, motion graphics, spatial graphics, advertising, and more.
OPEN VISUAL
Creative Direction: Eerang Park
Project Direction: Eerang Park, Hyunsong Lee
Art Direction: Hyunsong Lee
Graphic Design: Hyunsong Lee, Seungmi Baek
Photography: Seoul Journal
- Studio Jonas Zieher
Art Direction & Design: Jonas Zieher
MAGAZINE
Creative Direction: Eerang Park
Project Direction: Hyunsang Han, Jinkyung Park
Art Direction: Hyunsong Lee
- A Contents
Photographer: LESS, Kim Sunik
Model: Sua / Julie / Joji Iwase
Hair & Makeup: Lee Soyeon
Illustration: Choi Haeryung
Copy Editor: Park Soyoung
WEB
Creative Direction: Eerang Park
Project Direction: Jinkyung Park, Moonjung Cha
Art Direction: Moonjung Cha
Management: Jinkyung Park, Moonjung Cha
- MMPX
Art Direction: Cheolhee Hwang
Design Lead: Yeji Han
Design: Cheolhee Hwang, Yeji Han, Jiheun Seo
Front-end Development: Jae young Jo, Kyungdoo Moon
Script Development: Jae young Jo, Kyungdoo Moon
Web Publishing: Jae young Jo
AD
Creative Direction: Eerang Park
Project Management: Hyunsang Han, Moonjung Cha
Art Direction: Moonjung Cha
- Innocean
Creative Director: Won-kuk Kim
Production: OUI FILM
Director: Oui Kim
Producer: Yeon-jin Kim
D.O.P: Andy Kim
GAFFER: Doo-su Choi
ART: In-sol Yun / Mute
DI: Seoul Vision
EDIT: Oui Kim
VFX: STUDIO BYTS / Alt Design
SOUND: BERMUDA
Photographer: Yong-tae Lee