BOTANIC HOUSE
Identity development for Botanic House, a key space at Hyundai Department Store Mokdong. The naming and spatial concept were crafted to leave a lasting impression—an experience visitors would remember after just one visit.
Hyundai Department Store Team
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Hyewon Kang
Project Management: Yoonkyung Eom, Hyewon Kang
Illustration: Kimi
Repositioning Strategy and Visual Plan for Hyundai Department Store Mokdong
Our aim was to communicate the intent behind the renewal by illustrating the emotional behaviors of the target audience within the newly designed store space. The visuals, planned as a sequence, convey both information and atmosphere in a pleasant and refined tone, offering a subtle yet engaging brand experience.
Visual Plan for Hyundai Department Store Mokdong
- Hyundai Department Store Team
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Yoonkyung Eom, Hyewon Kang
Project Management: Yoonkyung Eom, Hyewon Kang
- Project Team
Photographer: Texture on Texture
Campaign Lettering & Graphics: Sunny Studio (Cheolhee Park)
Shooting Planning & Visual Direction: a.r.e (Yongheon Jang, Hyunei Kim)
Fashion Styling: Sunyong Park
Hair & Makeup: Minji Kim
Models: Sojin Kim, Jungin Yoon
- Editorial
Editorial Planning: Sikshinsul
Editorial Design: Jinhui Moon
Editorial Illustration: Seongheum Cho
Repositioning Strategy and Environmental Graphics for Daejeon Outlet
Led the repositioning strategy and design direction for the store’s reopening. By transforming the natural environment in front of the store into a key attraction, the project aimed to draw customer footfall and evoke joy. Inside the store, visuals depicting delighted customers were integrated throughout the space, reinforcing emotional connection. A bold main color was strategically selected to create a strong visual impact and unify the spatial experience.
Creative Direction: Eerang Park
Art Direction: Yunkyung Eom
Design & Project Management: Yunkyung Eom, Bitirang Kim
Illustration: Yeji Yun
Infographic Image: popurri
Archival Image: seoul_journal
ART STAGE 2024
Graphic design for a series of 2024 art programs hosted by a department store, blending curatorial themes with brand aesthetics. The visuals were developed across print, digital, and spatial formats to enhance cultural engagement within the retail environment.
Creative Direction: eerang park
Art Direction & Design: kwangholeee, daykimxx
Photographer: ralachoi
Dancer: leegoni_
Fashion: oddhw
Makeup: jihyesimlondon
ART STAGE 2023
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park Art Direction: Yoonkyung Eom Design: Bitirang Kim Project Management: Yoonkyung Eom, Bitirang Kim Photographer: Rala Choi Model: Mijeong Kwon Fashion Styling: Hyunwoo Kim Makeup: Seona Nam