100films 100posters
Poster design for 100films 100posters, one of the main events of the Jeonju International Film Festival. After the movie and designer are matched, the designer is free to interpret the movie creatively.
Folklore-inspired flowers
Planned and directed the production of a book that reinterprets minhwa, a genre of traditional Korean folk painting, in a contemporary context. The project involved curating and collaborating with artist Jihoon Park, whose reinterpretation of minhwa served as the foundation for the visual direction. Inspired by traditional bookbinding methods, the editorial design was crafted to allow the work to be experienced in multiple formats. The title typography was taken apart and rearranged to reflect the artist’s approach of deconstructing and reinterpreting traditional folk art through painting.
Illustration: Jihoon Park
Identity for Code Finding Club
Inspired by one of Korea’s great heroes, Admiral Yi Sun-sin, and his wartime tactical kites, this project creates a fictional visual identity that draws on their symbolic power. In wartime, these kites carried decisive commands—paralleling the role of symbols in branding. This work was presented as a personal project at the “ORGD 2019” exhibition. Photo by Lee Uirock, Kim Kyoungtae