Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.
Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.

– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim
– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim

/works/exhibition-planning/

Project 100: Journey of Paper

Public Design Festival 2022

길몸삶터 : 일상에서 누리는 널리 이로운 디자인
Everyday Designs for the Common Good
October 5–30, 2022

Venue
Culture Station Seoul 284

Planning
Hyundai Department Store

Participating Artists
Seongyong Lee, Jangsub Lee, Ee-rang Park, Yoonkyung Eom, Minsong Kim

Creative Direction

Exhibition Planning

2022

Typojanchi 2021: A Turtle and A Crane

Typojanchi is an international biennale held in Seoul. As a curator of the exhibition, I was involved in organizing the exhibition and designing the identity. Under the theme of life and typography, the identity was created using symbols and philosophies that traditionally symbolize life in Korea.

Client—
Ministry of Culture, Sport and Tourism (Korea)
the Korea Craft & Design Foundation

Strategy & Planning

2021