CONNECT HYUNDAI B. I.
Connect Hyundai is a retail platform that brings people, places, and culture together to create a vibrant local playground. Its identity is built on a modular Block system, reflecting the brand’s core value of connection through infinite combinations. The Block motif flexibly adapts to local character and activates the design across logo, signage, and event graphics. The result is a dynamic, fashion-forward visual language that embodies the brand’s energy and spirit.
Creative Direction: Ee-rang Park
Project Management: Wooseok Byun, Su-eun Kim
Brand Planning: Hyunjung Jung, Surin Kim
Art Direction & Design: Wooseok Byun, Eunbyeol Son
Graphic Collaboration: Workroom (Hyungjin Kim, Hyunseon Yoo, Seungwan Ye)
Photography: Workroom, CIC Studio (On-site) / Jinsol Kim (Application)
40 Years of Hyundai Department Store Main Store
To commemorate the 40th Anniversary of the Apgujeong Main Branch, a key visual reinterpreted brand heritage by merging the 'Swan' symbol with natural landscapes, rendered in a bespoke woven textile using the brand palette. This approach visually translates Heritage and Dignity through craftsmanship and modern abstraction. Operating under the slogan “Since 1985,” the visual was expanded into a graphic system and applied across all packaging and emblems, allowing customers to naturally experience the brand's legacy.
Key Visual
Creative Direction: Ee-rang Park
Art Direction: Hyunsong Lee, Hyewon Kang
Design Management: Hyunsong Lee, Hyewon Kang
Artwork: Gyung-eun Chung
Campaign
Creative Direction: Ee-rang Park
Art Direction: Hyunsong Lee
Design: Day Kim
Design Collaboration: Pentagram
Photography: Kim Si-jin (On-site), Kim Jin-sol (Application)
Brand Visual 2025 Fall
An art-centric theme is reinterpreted in a pop, modern way and translated into bold visuals.
Creative Direction: Ee-rang Park
Art Direction: Hyunsong Lee
Project Management: Kwang-ho Lee, Day Kim
Graphic Design: Kwang-ho Lee, Day Kim
Motion
Paul Plowman
Stanley Plowman
Brand Season Visual Series 2025 New Year
New Year’s message to customers. By using embroidery as a visual language, the project transformed heartfelt messages for customers into experimental graphic expressions, blending craft sensibility with contemporary design.
Creative Direction: Eerang Park
Art Direction & Design: Kwangho Lee, Day Kim
Typeface & Graphic Artwork: Morgane Vantorre
Embroidery Artwork: Foucault Maryline