Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.
Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.

– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim
– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim

/works/2025/

Brand Season Visual Series 2025 New Year

New Year’s message to customers. By using embroidery as a visual language, the project transformed heartfelt messages for customers into experimental graphic expressions, blending craft sensibility with contemporary design.

Creative Direction: Eerang Park
Art Direction & Design: Kwangho Lee, Day Kim
Typeface & Graphic Artwork: Morgane Vantorre
Embroidery Artwork: Foucault Maryline

Creative Direction

Visual Design

2025

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