Brand Season Visual 2024 Spring
Directed visuals for Spring theme.
Photography: Bohnchang Koo / Assisted by: Jiyong Hwang, Jaegun Lee, Seokjoo Jang
Floral Design: Eunyeong Jo / Assisted by: Yoonju Jo
Pottery: Deokho Kim, Inhwa Lee (Studio Sohman)
Creative Direction: Eerang Park
Art Direction & Design: Kwangho Lee, Day Kim
Planning & Management: Hyunsang Han, Jingyeong Park
THE HYUNDAI SEOUL Souvenir Collection
A curated line of branded goods for the gift store at THE HYUNDAI SEOUL.
THE HYUNDAI
Project Production: Hyundai Department Store Group
Creative Direction: Eerang Park
Project Management: Sooeun Kim, Jinkyung Park
Design Direction: Hyunsong Lee, Day Kim
mhtl.official
Art Direction: MHTL
Graphic Design: MHTL
Production Design: KioskKiosk
Photo: Kyeonghee Kang
Brand Visual 2024 Summer
Directed visuals for summer-themed promotions and events.
Brand Visual 2024 Familly
Directed visuals for Family Month, using imaginative illustrations to evoke warmth, joy, and togetherness.
Creative Direction: Eerang Park\nArt Direction & Design: Day Kim, Kwangho Lee\nIllustration: Ancco\nAnimation: Yasuko Seki
ART STAGE 2024
Graphic design for a series of 2024 art programs hosted by a department store, blending curatorial themes with brand aesthetics. The visuals were developed across print, digital, and spatial formats to enhance cultural engagement within the retail environment.
Creative Direction: eerang park
Art Direction & Design: kwangholeee, daykimxx
Photographer: ralachoi
Dancer: leegoni_
Fashion: oddhw
Makeup: jihyesimlondon
Brand Season Visual Series 2024 Fall
Developed seasonal visual direction for a department store & Outlets, exploring contemporary representations of women through a cohesive visual language. The project spanned across advertising, spatial graphics, and immersive brand touchpoints.
Creative Direction: Eerang Park
Art Direction & Design : Kwangho Lee, Day Kim
Photographer: Rala Choi
Dancer: leegoni_
Fashion: oddhw
Makeup: jihyesimlondon
100films 100posters
Poster design for 100films 100posters, one of the main events of the Jeonju International Film Festival. After the movie and designer are matched, the designer is free to interpret the movie creatively.