Art Wave at The Hyundai Daegu
Art Wave: Cultural Visual Identity for The Hyundai Daegu Designed the visual identity for the store’s themed events following the opening of THE HYUNDAI Daegu.
Creative Direction: Ee-rang Park
Art Direction: Yoonkyung Eom
Design: Hyewon Kang
Project Management: Yoonkyung Eom, Hyewon Kang
Campaign Graphic: Yesung ENG (Yeju Lee, Juyeong Woo)
Archival Image: Hyojin Lim
THE HYUNDAI PRESENT
Directed the creative development of the store’s identity, defining its visual language and brand expression across all touchpoints.
THE HYUNDAI
Project Production: Hyundai Department Store Group
Creative Direction: Eerang Park
Project Management: Sooeun Kim, Jinkyung Park
Design Direction: Hyunsong Lee, Day Kim
mhtl.official
Art Direction: MHTL
Graphic Design: MHTL
Gastro Table
Directed the identity design and campaign for the store’s premium dining category, aiming to enhance the overall experience through a visual language that feels both approachable and luxurious, reflecting the brand’s refined yet welcoming identity.
B.I.
Creative Direction: Jung Kuho
BI & Package: Kelita & Co.
Design Direction: Choi Sunghee
Designers: Kim Euna, Jeong Wooyoung, Park Heejin, Lee Yoonjae
B.I. & Campaign
Creative Direction: Eerang Park
Art Direction & Design: Sooeun Kim, Hyunsong Lee
Brand Key Visual: Correspondance
Motion Graphic: TITO
BOTANIC HOUSE
Identity development for Botanic House, a key space at Hyundai Department Store Mokdong. The naming and spatial concept were crafted to leave a lasting impression—an experience visitors would remember after just one visit.
Hyundai Department Store Team
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Hyewon Kang
Project Management: Yoonkyung Eom, Hyewon Kang
Illustration: Kimi
Brand Visual Series 2023 Spring
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Hyewon Kang, Bitirang Kim
Project Management: Yoonkyung Eom, Bitirang Kim
- Photographer: Rala Choi
Photo Assistant: Sungkyun Shin
- Model: Minji Cha, Johwa Lee
Makeup: Sungwook Lee
Makeup Assistant: Soungeun Jin
Fashion: More
Dress: Sungjoo Kang
Headpiece: Jimi
- Flowers: Kottbatt (Taehyun Lim, Boram Kang, Jungmin Seo, Changsun Shin)
Brand Visual 2023 New Year
Planned a visual concept to celebrate the beginning of the new year, capturing the hopeful and uplifting atmosphere of the season.
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Graphic Design: Minsong Kim
Design & Illustration: hongxkim
Brand Visual Series 2023 Fall
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Bitirang Kim
Project Management: Yoonkyung Eom, Bitirang Kim
Photographer: Rala Choi
Model: Mijeong Kwon
Fashion Styling: Hyunwoo Kim
Makeup: Seona Nam
Repositioning Strategy and Visual Plan for Hyundai Department Store Mokdong
Our aim was to communicate the intent behind the renewal by illustrating the emotional behaviors of the target audience within the newly designed store space. The visuals, planned as a sequence, convey both information and atmosphere in a pleasant and refined tone, offering a subtle yet engaging brand experience.
Visual Plan for Hyundai Department Store Mokdong
- Hyundai Department Store Team
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Yoonkyung Eom, Hyewon Kang
Project Management: Yoonkyung Eom, Hyewon Kang
- Project Team
Photographer: Texture on Texture
Campaign Lettering & Graphics: Sunny Studio (Cheolhee Park)
Shooting Planning & Visual Direction: a.r.e (Yongheon Jang, Hyunei Kim)
Fashion Styling: Sunyong Park
Hair & Makeup: Minji Kim
Models: Sojin Kim, Jungin Yoon
- Editorial
Editorial Planning: Sikshinsul
Editorial Design: Jinhui Moon
Editorial Illustration: Seongheum Cho
Repositioning Strategy and Environmental Graphics for Daejeon Outlet
Led the repositioning strategy and design direction for the store’s reopening. By transforming the natural environment in front of the store into a key attraction, the project aimed to draw customer footfall and evoke joy. Inside the store, visuals depicting delighted customers were integrated throughout the space, reinforcing emotional connection. A bold main color was strategically selected to create a strong visual impact and unify the spatial experience.
Creative Direction: Eerang Park
Art Direction: Yunkyung Eom
Design & Project Management: Yunkyung Eom, Bitirang Kim
Illustration: Yeji Yun
Infographic Image: popurri
Archival Image: seoul_journal
ART STAGE 2023
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction: Yoonkyung Eom
Design: Bitirang Kim
Project Management: Yoonkyung Eom, Bitirang Kim
Photography: Rala Choi
Model: Mijeong Kwon
Fashion Styling: Hyunwoo Kim
Makeup: Seona Nam