Brand Visual Series 2022 Fall
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction & Design: Woo-seok Byun
Project Management: Sooeun Kim
Project Assistance: Minsong Kim
Prop Book Design & Graphic Motif: Jaeyoung Lee
Photography: Rala Choi
Model: Laducale
Hair & Makeup: Heexeen
Brand Visual 2022 Christmas
Directed visuals for Christmas-themed promotions and events.
Creative Direction: Eerang Park
Art Direction & Design: Woo-seok Byun
Project Management: Sooeun Kim
Illustration: Katie Scott
Brand Visual 2020 Christmas
Directed a Christmas visual campaign featuring the brand’s original character Heendy, infusing the holiday season with a festive, joyful atmosphere and a playful narrative that resonated with customers.
Internal Branding Kit with Happiness Sans
Developed an internal branding kit that introduced a new proprietary typeface as a core brand tool. The typeface was applied to commonly used corporate stationery to promote everyday brand engagement and strengthen internal brand alignment. All materials were produced with a conscious effort to minimize environmental impact, reflecting the brand’s commitment to sustainability.
Project Production: Hyundai Department Store Group
Creative Direction: Eerang Park
Art Direction & Design: Hyunsong Lee
2nd anniversary of The Hyundai Seoul
Planning & Art direction. After converting store data into infographics, the graphics are transformed for use in various applications such as websites, spatial graphics, and editorial content.
THE HYUNDAI SEOUL NOW
Creative Direction: Eerang Park
Project Direction: Hyunsang Han, Juyeon Song
Art Direction: Hyunsong Lee, Seungmi Baek
Graphic Identity: yunakimc
Web Design & Visualizing: yunakimc
Web Development: Dongha Kim
Motion Product: Yuna Kim, WNK (Hajune Choi, Hyungjun Kim, Sorim Park)
Motion Graphic: WNK (Hyungjun Kim)
Data Acquisition & Analysis: Tapacross
Planning & Editorial: Jieun Hong
The Hyundai Daegu Store Identity
Art directed the entire brand identity development process for The Hyundai Daegu, overseeing planning and design. Graphic identities, packaging, motion graphics, spatial graphics, advertising, and more. Art directed the entire brand identity development process for The Hyundai Daegu, overseeing planning and design. Graphic identities, packaging, motion graphics, spatial graphics, advertising, and more.
OPEN VISUAL
Creative Direction: Eerang Park
Project Direction: Eerang Park, Hyunsong Lee
Art Direction: Hyunsong Lee
Graphic Design: Hyunsong Lee, Seungmi Baek
Photography: Seoul Journal
- Studio Jonas Zieher
Art Direction & Design: Jonas Zieher
MAGAZINE
Creative Direction: Eerang Park
Project Direction: Hyunsang Han, Jinkyung Park
Art Direction: Hyunsong Lee
- A Contents
Photographer: LESS, Kim Sunik
Model: Sua / Julie / Joji Iwase
Hair & Makeup: Lee Soyeon
Illustration: Choi Haeryung
Copy Editor: Park Soyoung
WEB
Creative Direction: Eerang Park
Project Direction: Jinkyung Park, Moonjung Cha
Art Direction: Moonjung Cha
Management: Jinkyung Park, Moonjung Cha
- MMPX
Art Direction: Cheolhee Hwang
Design Lead: Yeji Han
Design: Cheolhee Hwang, Yeji Han, Jiheun Seo
Front-end Development: Jae young Jo, Kyungdoo Moon
Script Development: Jae young Jo, Kyungdoo Moon
Web Publishing: Jae young Jo
AD
Creative Direction: Eerang Park
Project Management: Hyunsang Han, Moonjung Cha
Art Direction: Moonjung Cha
- Innocean
Creative Director: Won-kuk Kim
Production: OUI FILM
Director: Oui Kim
Producer: Yeon-jin Kim
D.O.P: Andy Kim
GAFFER: Doo-su Choi
ART: In-sol Yun / Mute
DI: Seoul Vision
EDIT: Oui Kim
VFX: STUDIO BYTS / Alt Design
SOUND: BERMUDA
Photographer: Yong-tae Lee