Happiness Sans Website
Developed as a custom variable typeface for the brand, designed to express strong personality and distinctive character shapes in display use, while delivering clarity, readability, and visual stability in text settings.
The Hyundai
Project Production: Hyundai Department Store Group
Project Direction: Eerang Park
Creative Direction: Eerang Park
Art Direction: Hyunsong Lee
Project Management: Hyeoni Lee, Hyunsong Lee, Moonjung Cha
Website Design: Hyunsong Lee, Moonjung Cha
AG Typography Institute
Planning & Direction: Moa Ku
Motion Planning & Design: Studio 1-2-3-4-5 — Ayong Son, Jisu Lee
Web Production & Development: Studio 1-2-3-4-5 — Dayoung Jung, Gunhyuk Choi
Motion Sound: Millic
PROJECT 100 | Independent Resource Circulation System
[PROJECT 100 | Independent Resource Circulation System]
<HYUNDAI DEPARTMENT STORE>
Creative Direction: Ee-rang Park
Project Lead: Ee-rang Park, Yoonkyung Eom
Project Management: Yoonkyung Eom, Hyunsang Han
Art Direction: Ee-rang Park, Yoonkyung Eom
Campaign PR Planning & Art Direction: Minsong Kim
Exhibition Planning & Art Direction: Yoonkyung Eom, Hyunsang Han
Management, Advisory & Collaboration: Sanghyun Kang, Dongwook Shin
<SEOUL NATIONAL UNIVERSITY · DISCO LAB>
Project Lead / Professor: Jangsub Lee
Senior Researcher: Hyein Kim
Researchers: Dasol Kim, Taehyun Kim, Seoin Song, Hyunkyung Son
Archiving: Sungjun Kim, Jungyeop Kim
Project Collaboration: Sooyul Hong (Director, Resource Circulation Society Economic Research Institute)
[PROJECT 100 | Campaign Film]
Planning: Hyundai Department Store
Production: Rim&Co, Bright Young Things
– Main Version –
Rim&Co
Film Planning & Copywriting: Yurim Kim
Bright Young Things
Creative Direction: Isak Hong
Animation Lead & Style Frame: Hyungseok Kang
3D Animation: Isak Hong, Hyungseok Kang, Hohyun Yoon, Sangwon Sung, Kyunga Kim, Wonsik Shin, Junho Bae
CG Compositing: Isak Hong
Sound Design: Noday
Recording: Piljin Park (Sound Park)
Voice Actor: Dido Kim
– Short-Form Version –
Bright Young Things
Creative Direction: Isak Hong
3D Animation: Hyungseok Kang, Sangwon Sung
SFX: Isak Hong
[PROJECT 100 | Documentary]
Planning: Hyundai Department Store
Production: mildeyes
Director: Moonha Kim
Assistant Director: Kanghyun Jeon
Direction Team: Sanggu Ji
Producer: Jihyun Lee
Cinematography: Moonha Kim, Sungjun Bang, Seungjin Shin, Sangwon Choi
Camera Assist: Taejoon Kim, Sungjun Bang, Donghoon Oh, Changhee Yoo
Jimmy Jib: Dynamic Shinsongseop, Taewon Kim, Juseong Kim
Location Sound: Hye-eun Jeon
Boom Operator: Chanyoung Kang, Eunhyo Jeong, Sungjae Cho, Seungjae Lee
Sound Mixing: PEG
Music: TAEYOON
Editing: Moonha Kim
Motion Graphics: Susan Kim
Vehicle: Hoosik Jang
Still Photography: Hyojin Lim, Minhyung Kim
[PROJECT 100 | Shopping Bag Design Show]
Planning: Hyundai Department Store
Production: Studio PESI
Design Planning & Production: Byunghwi Jeon
© HYUNDAI DEPARTMENT STORE CO., LTD. 2022
THE HYUNDAI SEOUL NOW 1
Planning & Art direction. After converting store data into infographics, the graphics are transformed for use in various applications such as websites, spatial graphics, and editorial content.
Creative Direction: Ee-rang Park
Project Direction: Hyunsang Han
Graphic Identity: Eunjoo Hong, Hyungjae Kim
Web Design & Visualizing: Eunjoo Hong, Hyungjae Kim
Project 100: Journey of Paper
Public Design Festival 2022
길몸삶터 : 일상에서 누리는 널리 이로운 디자인
Everyday Designs for the Common Good
October 5–30, 2022
Venue
Culture Station Seoul 284
Planning
Hyundai Department Store
Participating Artists
Seongyong Lee, Jangsub Lee, Ee-rang Park, Yoonkyung Eom, Minsong Kim
Happiness Sans
Developed as a custom variable typeface for the brand, designed to express strong personality and distinctive character shapes in display use, while delivering clarity, readability, and visual stability in text settings.
The Hyundai
Project Production: Hyundai Department Store Group
Project Direction: Eerang Park
Creative Direction: Eerang Park
Art Direction: Hyunsong Lee
Project Management: Hyeoni Lee, Hyunsong Lee, Moonjung Cha
Website Design: Hyunsong Lee, Moonjung Cha
AG Typography Institute
Planning and Directing: Moa Ku
Type Design:
AG Typography Institute — Moa Ku, Jookyeong Kim, Seunghwan Kim
lo-ol Type Foundry — Noheul Lee, Loris Olivier
Type Production: AG Typography Institute
Type Advisors: Eunyou Noh, Irin Kim, Ari Lee, Heeyeun Jeong, Seogwon Hwang
Motion Planning and Design: 1-2-3-4-5 — Ayong Son, Jisu Lee
Web Production and Development: 1-2-3-4-5 — Dayoung Jung, Gunhyuk Choi
Motion Sounds: Millic
Brand Visual Series 2022 Fall
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park
Art Direction & Design: Woo-seok Byun
Project Management: Sooeun Kim
Project Assistance: Minsong Kim
Prop Book Design & Graphic Motif: Jaeyoung Lee
Photography: Rala Choi
Model: Laducale
Hair & Makeup: Heexeen
Brand Visual 2022 Christmas
Directed visuals for Christmas-themed promotions and events.
Creative Direction: Eerang Park
Art Direction & Design: Woo-seok Byun
Project Management: Sooeun Kim
Illustration: Katie Scott
Brand Visual 2020 Christmas
Directed a Christmas visual campaign featuring the brand’s original character Heendy, infusing the holiday season with a festive, joyful atmosphere and a playful narrative that resonated with customers. This project was an experiment that emerged from the process of upgrading an existing illustrated IP into a fully developed character system with a formal design manual.
Internal Branding Kit with Happiness Sans
Developed an internal branding kit that introduced a new proprietary typeface as a core brand tool. The typeface was applied to commonly used corporate stationery to promote everyday brand engagement and strengthen internal brand alignment. All materials were produced with a conscious effort to minimize environmental impact, reflecting the brand’s commitment to sustainability.
Project Production: Hyundai Department Store Group
Creative Direction: Eerang Park
Art Direction & Design: Hyunsong Lee
2nd anniversary of The Hyundai Seoul
Planning & Art direction. After converting store data into infographics, the graphics are transformed for use in various applications such as websites, spatial graphics, and editorial content.
THE HYUNDAI SEOUL NOW
Creative Direction: Eerang Park
Project Direction: Hyunsang Han, Juyeon Song
Art Direction: Hyunsong Lee, Seungmi Baek
Graphic Identity: yunakimc
Web Design & Visualizing: yunakimc
Web Development: Dongha Kim
Motion Product: Yuna Kim, WNK (Hajune Choi, Hyungjun Kim, Sorim Park)
Motion Graphic: WNK (Hyungjun Kim)
Data Acquisition & Analysis: Tapacross
Planning & Editorial: Jieun Hong
The Hyundai Daegu Store Identity
Art directed the entire brand identity development process for The Hyundai Daegu, overseeing planning and design. Graphic identities, packaging, motion graphics, spatial graphics, advertising, and more. Art directed the entire brand identity development process for The Hyundai Daegu, overseeing planning and design. Graphic identities, packaging, motion graphics, spatial graphics, advertising, and more.
OPEN VISUAL
Creative Direction: Eerang Park
Project Direction: Eerang Park, Hyunsong Lee
Art Direction: Hyunsong Lee
Graphic Design: Hyunsong Lee, Seungmi Baek
Photography: Seoul Journal
- Studio Jonas Zieher
Art Direction & Design: Jonas Zieher
MAGAZINE
Creative Direction: Eerang Park
Project Direction: Hyunsang Han, Jinkyung Park
Art Direction: Hyunsong Lee
- A Contents
Photographer: LESS, Kim Sunik
Model: Sua / Julie / Joji Iwase
Hair & Makeup: Lee Soyeon
Illustration: Choi Haeryung
Copy Editor: Park Soyoung
WEB
Creative Direction: Eerang Park
Project Direction: Jinkyung Park, Moonjung Cha
Art Direction: Moonjung Cha
Management: Jinkyung Park, Moonjung Cha
- MMPX
Art Direction: Cheolhee Hwang
Design Lead: Yeji Han
Design: Cheolhee Hwang, Yeji Han, Jiheun Seo
Front-end Development: Jae young Jo, Kyungdoo Moon
Script Development: Jae young Jo, Kyungdoo Moon
Web Publishing: Jae young Jo
AD
Creative Direction: Eerang Park
Project Management: Hyunsang Han, Moonjung Cha
Art Direction: Moonjung Cha
- Innocean
Creative Director: Won-kuk Kim
Production: OUI FILM
Director: Oui Kim
Producer: Yeon-jin Kim
D.O.P: Andy Kim
GAFFER: Doo-su Choi
ART: In-sol Yun / Mute
DI: Seoul Vision
EDIT: Oui Kim
VFX: STUDIO BYTS / Alt Design
SOUND: BERMUDA
Photographer: Yong-tae Lee