/works/2021/


Typojanchi 2021: A Turtle and A Crane

Typojanchi is an international biennale held in Seoul. As a curator of the exhibition, I was involved in organizing the exhibition and designing the identity. Under the theme of life and typography, the identity was created using symbols and philosophies that traditionally symbolize life in Korea.

Client—
Ministry of Culture, Sport and Tourism (Korea)
the Korea Craft & Design Foundation


Petit Planet

Petit Planet is a concept and identity of the kids’ division of the Hyundai department store. It refers to each kid, like a mini-universe, small but with infinite possibilities. I developed its brand identity that encompasses both linguistic and visual aspects, from the brand’s name to the individual graphics.

Creative direction: Eerang Park
Project managing: Eunha Park
- studio fnt
Creative direction: Heesun Kim
Art direction: Jaemin Lee and Woogyung Geel
Graphic design lead: Hyungwon Cho
Graphic design & Illustration: Daye Kim, Solla Koh, Youjeong Lee
Verbal: Heesun Kim and Heejung Kim
Sound design: Jaekyung Song
Motion design: delpic design studio


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