Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.
Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.

– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim
– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim

/works/2020/

Brand Visual 2020 New Year

Directed an imaginative New Year 2020 visual with the character Heendy.

Creative Direction: Eerang Park
Design: The hyundai team
Illustration: Christoph Niemann

Creative Direction

Visual Design

2020

THE HOUSE H

Graphic identity for a specialty floor within the department store.

Project Direction: Hyundai Department Store Design Team
Design: Ohezin
Logo Customization: Peter Biľak

Creative Direction

Graphic Identity

2020

Brand Visual 2020 Family

Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.

Creative Direction: Eerang Park\nDesign: The hyundai team\nIllustration: Christoph Niemann

Creative Direction

2020

Brand Visual Series 2020

Created a vibrant, festival-inspired visual that blends fantasy with movement, using a model’s expressive pose to bring the brand to life. The visual evolves with each season, capturing the unique mood and atmosphere of the time.

Creative Director: Eerang Park
Project Manager: Soyoung Song, Hyewon Kang
Art direction by Meinke Klein team
Photograph & art direction: Meinke Klein
Stylist: Jos van Heel
Hair & Make-up: Kathinka Gernant
Digital Operator: Lukas Kwaitek
Model: Jina Yoo
Photography Assistants: Thijs Jager & Rick Erfmann
Stylist Assistant: Hanna Ollivier de Leth
Design: Hyewon Kang
Special Feature: Heendy

Creative Direction

Visual Design

2020