Brand Visual 2020 Family
Seasonal visual art direction for a department store. Continued visual exploration of how women are portrayed. Advertising, spatial graphics, etc.
Creative Direction: Eerang Park\nDesign: The hyundai team\nIllustration: Christoph Niemann
Brand Visual Series 2020
Created a vibrant, festival-inspired visual that blends fantasy with movement, using a model’s expressive pose to bring the brand to life. The visual evolves with each season, capturing the unique mood and atmosphere of the time.
Creative Director: Eerang Park
Project Manager: Soyoung Song, Hyewon Kang
Art direction by Meinke Klein team
Photograph & art direction: Meinke Klein
Stylist: Jos van Heel
Hair & Make-up: Kathinka Gernant
Digital Operator: Lukas Kwaitek
Model: Jina Yoo
Photography Assistants: Thijs Jager & Rick Erfmann
Stylist Assistant: Hanna Ollivier de Leth
Design: Hyewon Kang
Special Feature: Heendy