Identity for Code Finding Club
Inspired by one of Korea’s great heroes, Admiral Yi Sun-sin, and his wartime tactical kites, this project creates a fictional visual identity that draws on their symbolic power. In wartime, these kites carried decisive commands—paralleling the role of symbols in branding. This work was presented as a personal project at the “ORGD 2019” exhibition. Photo by Lee Uirock, Kim Kyoungtae