Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.
Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.

– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim
– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim

/works/2018/

CLUB JASMIN

Led the brand identity development for membership identity, from planning to design.

The Hyundai Design Team
Project Direction: Youngshin Jang, Ee-rang Park
Art Direction: Ee-rang Park
Project Coordination: Soyoung Song
Design Application: Soyoung Song, Minjee Kim
Signage System: Hyeyoung Yoo, Bora Kim

CFC
Art Direction & Design: Charry Jeon
BI Basic & Application System: Saerom Kang, Eunju Kim, Minsun Lee
Editorial Design System: Eunju Kim
Photographer: Kiwoong Hong

Creative Direction

Branding

2018

100films 100posters

Poster design for 100films 100posters, one of the main events of the Jeonju International Film Festival. After the movie and designer are matched, the designer is free to interpret the movie creatively.

Graphic Design

Poster Design