Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.
Eerang Park is a creative director, graphic designer, and branding strategist based in Seoul, South Korea. With a deep passion for brand identity, she works across a range of mediums including photography, video, and illustration.

After founding and running her own design studio, Studio Hertz (www.studiohertz.kr), she has spent the past decade as an art director at Hyundai Department Store—one of Korea’s leading retail companies—where she oversees the overall visual direction of brand and space-related projects. Her work balances commercial relevance with experimental edge, offering a fresh and distinctive perspective within the Korean design landscape.

Eerang holds a degree from Seoul National University and is an active lecturer in the field. She has also been recognized with awards for her exhibitions and creative contributions.

– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim
– E-mail: erangpark(at)gmail(dot)com
– Instagram: @ee____h

+ About this site
Website design and development: Doyeon Kim

/works/2017/

Encyclopédie Plate Collection (5-Volume Set)

Designed and art directed the complete five-volume set of Encyclopédie Plate Collection, published by Propaganda Press. Over the course of five years, every illustration featured in the books was meticulously digitally restored, allowing readers to experience each image with exceptional clarity and detail. This long-term project blended cultural preservation with contemporary book design, bringing historic engravings into a refined modern context.

Planning: Kwang-chul Kim
Design: Eerang Park
Digital Retouching of Plates: Young-joo Kim, Mi-ree Park, Da-hye Kim
Translation & Editing: Eun-joo Jung

Art Direction & Design

Book Design

2017

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