Folklore-inspired flowers
Planned and directed the production of a book that reinterprets minhwa, a genre of traditional Korean folk painting, in a contemporary context. The project involved curating and collaborating with artist Jihoon Park, whose reinterpretation of minhwa served as the foundation for the visual direction. Inspired by traditional bookbinding methods, the editorial design was crafted to allow the work to be experienced in multiple formats. The title typography was taken apart and rearranged to reflect the artist’s approach of deconstructing and reinterpreting traditional folk art through painting.
Illustration: Jihoon Park